What a SaaS pricing page is designed to make you think
Nine of ten default to annual. Five highlight the same tier position. And the advertised discount is wrong more often than it is right.
4 min read
Siddarth Reddy Desai
Founder, TarkHQ LLP
Siddarth Reddy Desai is the founder of TarkHQ LLP in Bengaluru, where he builds MantriCEM. He read computer science, then took a postgraduate diploma in design — graphic, motion and UI — and a master’s in psychology, after several years working in marketing. MantriCEM is what came of putting all four together: a system that has to understand the business, the work, and the person doing it.
Background
- B.Sc Computer Science
- PG Diploma in Design (graphic, motion, UI)
- M.Sc Psychology
- Several years working in marketing
- Founder, TarkHQ LLP, Bengaluru
Articles by Siddarth Reddy Desai
Before you move your business onto new software
The questions that matter are about leaving, not joining. Export, ownership, lock-in, and what a migration actually costs you in time.
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When e-invoicing becomes mandatory for your business
E-invoicing starts at ₹5 crore aggregate turnover. How that figure is calculated, who is exempt, and what changes the day you cross it.
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What a GST invoice must actually contain: the Rule 46 checklist
Sixteen particulars, one numbering rule that trips everyone, and the arithmetic check an auditor does first. A checklist for Indian service businesses.
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What business software actually costs in India: 10 pricing pages
We read ten pricing pages as an Indian buyer and recorded every number. Three do not publish INR at all, and four show no tax line at any point.
5 min read
Place of supply: the field that decides IGST or CGST+SGST
Your customer's state decides which tax you charge. Get it wrong and the invoice is defective and your customer cannot claim credit. The rule, plainly.
4 min read